NIE Features
Cognitive Support for Every Day
Practical tips for the natural products industry. Americans are concerned about their cognitive health, and for good reason. Cognitive decline is expected to continue to rise in the U.S. in the coming years. Data from the Alzheimer’s Association noted that there were about 7.2 million adults in the country living with the disease in 2025. ...
Diversifying Bone and Joint Health Ingredients
Sales of these ingredients are growing rapidly and evolving in unexpected ways. The bone and joint health ingredients market is growing rapidly as a result of a large population of aging consumers looking for natural, drug-free remedies for bone and joint complaints. The category itself is also evolving into a mobility, longevity and everyday performance ...
Easy to Digest
The digestive health ingredients market is becoming more sophisticated thanks to innovation, new research and consumer demand for clinically validated ingredients. The digestive health ingredients space remains one of the strongest categories for ingredient suppliers and supplement manufacturers. One February 2026 Market Research Future analysis found that the digestive health ingredients market, estimated at $13.51 ...
What’s Up With Upcycling?
The power of upcycled ingredients for sustainable natural products. Upcycled ingredients are made from food surplus or underutilized parts of crops that would otherwise go to waste. These parts are transformed into valuable products that support sustainability while reclaiming nutrients often missing from modern diets, making them important for both people and the planet. Hannah ...
Beyond Melatonin
How ingredient innovation is redefining the relaxation and sleep category. As our understanding of sleep biology continues to evolve, ingredient innovation is changing how manufacturers approach relaxation and sleep products, shifting away from simple sedation toward solutions that support stress biology, circadian rhythms and overall sleep quality. Sleep Is No Longer a Bedtime Problem For ...
Extending Your Healthy Timespan
Science-backed ingredients help maintain health and wellness in an aging world. In a January 2026 report from Innova Market Insights,1 consumers of all ages care more about healthy aging. Older adults, such as Boomers and Generation X, are focusing more on physical and social well-being. Younger generations, such as Millennials and Generation Z, care more ...
Redefining Women’s Health
How innovation, market trends and new perspectives are shaping the market of women’s health today. With Women’s Health Month just around the corner in May, now is a good time to reflect on trends in this category, market outlook and which ingredients and studies are most resonating with manufacturers in this space, as well as ...
Leadership Forum: Tariffs & Supply Chain Issues
NIE’s panel of experts discusses tariffs and supply chain pressures facing the natural products industry. The panel: Devendra Soman, Marketing Director, NuAxon Research, Satara, India, www.nuaxonresearch.com Lauren Clardy, Senior Director of Branded Ingredients, Maypro, Purchase, NY, www.maypro.com Luke Huber, ND, Vice President, Scientific & Regulatory Affairs, Council for Responsible Nutrition (CRN), Washington, D.C., www.crnusa.org Shaheen ...
Beyond The Shot
The natural products industry discusses how GLP-1s have reshaped the weight-loss supplements market. GLP-1 drugs have reshaped the weight management landscape with projections rising from $6 billion in 2023 to potentially $100 billion by 2030, according to Morgan Stanley Research.1 Shil Kothari, president of Gateway Health Alliances (GHA, Fairfield, CA), noted that GLP-1 medications deliver ...
Hearty Ingredients
Here are some of the emerging advancements in ingredients that support heart health. Heart health has become a prominent concern for consumers, with aging individuals looking for cardiovascular support in a variety of forms. As a result, ingredient suppliers are bringing to market a bevy of new ingredients that have been validated in clinical studies. ...
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